3/13/2024 0 Comments Lloyd album cover truAnd that was before even meeting any major labels. Ever since I brought music to Irv the first time, I brought him a lot of the music that came out as singles, if not all the singles. Well, I wouldn’t even say I could even look at it that way because I’ve always been approaching my music independently since day one. Now being more in control and putting out music on your own terms, how does that feel? You’ve been on some major record labels-some, like The Inc., that had an identity that overshadowed the music at some times. Just talking about family, talking about the loss of loved ones, and now that I’m experiencing fatherhood, I’m kind of talking about that as well. Definitely a lot of humanizing moments for me as an artist and as a man. Also, I wanted to put a lot of soul into it, you know? Kind of comparing music to food, I would say the goal was to stay as far away from fast food as possible and to focus on soul food. Well, if you did get a chance to hear the EP, you know it kind of took on a more personal aspect and a more live music aspect as well, so just continuing those things. How would you describe the vibe of this project? (This interview has been edited for length and clarity.) Complex caught up with the singer to talk about releasing Tru as an independent artist, why, exactly, he decided to bear it all for this project, and even a potential reunion with former labelmates Ashanti and Ja Rule. But he announced his return in head-turning fashion: The album cover art features him barefoot in the woods, completely nude, save for a strategically placed guitar. It’s a stunningly introspective album that contains the four EP songs plus five new ones, all of which he either co-wrote and/or produced. Nearly two years after the EP, Lloyd is now gearing up to drop the expanded Tru LP on Aug. “For me, I think the time was an experiment to see if maybe living a little bit would produce some better music.” “Once you gain a bit of recognition and success, then you feel like maybe you’ve talked about everything, or you’re not delving deep enough,“ Lloyd tells Complex. With lyrics that convey vulnerability, like “Disappeared from the scene and left my old team/Had to find a new approach to an old dream,” the single also signaled to listeners that Lloyd was at a different place in his journey, as a musician and as a man. “Tru” went platinum, and the music video has more than 82 million views. When he checked back in to release the EP Truin December 2016, the response to the titular single proved that fans were still down. Known since his 2004 debut on Murder Inc., Southside, for delivering silky vocals and steady R&B bops, Lloyd still makes bangers that ring off-think about when the Lil Wayne-assisted hit “You” comes on and people sing along and still debate whether the lyrics are “She’s fine, too” or “5’2.”īut the New Orleans-born, Georgia-reared artist needed to take a break from the gloss and grind of the business, a hiatus that involved an intentional focus on self-reflection and growth. It’s been seven years since singer-songwriter Lloyd released a full album, his last being 2011’s King of Hearts.
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